Exhibiton booths – Retigo

Exhibiton booths

General Rules

Warning

The texts are always provided in the required language version. The wording of the claims and taglines is always based on the brand manual.

The booth must be minimalist and modern.

We always include only the most essential information on the booth. Retigo booths must have a timeless and modern look. Therefore, it is important not to clutter the booth space unnecessarily and to maintain sufficient open space. The information used on the booth is based on the brand manual. If additional information needs to be added, this must first be approved by Retigo’s marketing department.

Possible text elements:

Primary

Logo RemovalClaim RemovalTagline Removal

Secondary

  • Key Messages
  • QR Codes and Flyer Information

Walls

  • The primary background color for the wall is Retigo Pale Olive.

  • The wall may also feature a photograph. Photographs must always be sourced from the Retigo Gallery. We use either a photograph of a chef (ideally interacting with food) or a scenic background. Link to the gallery.

Warning

  • We do not use black backgrounds or Retigo Creamy Peach on the walls—for consistency reasons.

  • We use white paint only in very rare cases where no other production method is possible.

Text on the wall

  • Text must always be clearly legible and contrast well with its background.

  • When text appears on a Pale Olive background, we use black text.

  • We use white text on a Pale Olive background only if it is backlit or displayed as a 3D object.

Warning

Text on the stand must always contrast with the background.
If the text appears on a photograph, it must be placed in a neutral area with sufficient contrast to ensure legibility.

  • If there is a person in the photograph, the text or logo should not obscure their face.

Logo, Claim / Tagline

  • Always place the logo on a wall in such a way that its protective zone is respected.

  • If using a combination of the logo and tagline, place them one below the other or side by side.

  • If placed one below the other, the size ratio and spacing between these elements must always follow the rules defined in the brand book. It is prohibited to alter this ratio or spacing.

  • If we place the tagline next to the logo, we position the logo on the left side of the wall and the tagline on the right, always at a sufficient distance from each other to respect their protective space. In this case, we may adjust the size of the tagline. The tagline is always aligned with the bottom edge of the Retigo logo.

  • The tagline “Trust under the crust” may also be used, but only as supplementary text; it never replaces the claim.

Warning

  • All logos and text on the walls must be aligned with the bottom edge so that they flow smoothly from one side to the next.

  • The only exception is when one of these elements needs to be positioned closer to the center of the booth wall.

Wall labels

  • We always choose the size of labels based on their placement and viewing distance.

  • We choose QR codes that are easy to scan but not overly dominant, so they don’t attract unwanted attention.

  • Whenever possible, we place text and other elements at eye level, or at least 1 meter above the ground.

  • We always try to align individual elements with each other so that the booth looks clean and organized.

Bases (wooden under machines)

We include a basic product description on the bases for combi ovens. For the Evolution series, we use the Evolution series logo from the brand manual instead of text. The older Retigo series of combi ovens is described in text.

Warning

  • The ideal font size for labels on the bases is 80/100 pt. For convection ovens from older series (Blue, Orange, Delimaster), the text size is 130 pt.

  • For convection ovens from the Evolution series, we use a logo height of 50 mm.

  • The distance from the top and sides of the base is at least 80 mm.

  • We always align text to the left margin.

Materials and Construction

Warning

Ideally, we do not use photographs for display cases and counters.

  • The booth must always be of high technical quality.
  • It is not ideal to replace printed materials with glued-on boards, sheets of paper, or posters...

Mobile Exhibiton Booth

The Retigo mobile booth is ideal for quick setup at conferences and trade shows throughout the Czech Republic. It consists of a display wall, a table, and tablecloths—all of which are easy to transport and can be quickly assembled. Thanks to its professional appearance and consistent branding, Retigo makes a top-notch impression at every event.

Note

The graphics in the visualizations are used only with the large machine.

Print data

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